Projects @ 1001 Stories

User-Consumer Research and Insight generation using Context Architecture™ & Behavioural Science leading to implementation of Behavioural Solutions to create better Products, Brands and People.

The Rituals of Travel: Case of the Indian Metro

The metro has even been particularly successful in the cities of Kolkata, Delhi and Chennai, with over 80% of travelers choosing the metro to travel over long distances (more than 10 kms; Goel & Tiwari 2014). Nevertheless, despite being much celebrated and acknowledged by citizens, the metro has not become an integral part of their daily travel routine as its acceptance in this context has been limited.