Our Team

1001 Stories is a polymorphic disciple of many schools.
We are a team of behavioural science strategists, data scientists, anthropologists, ethnographers, context architects, brand strategists and designers who ask annoying questions like why do we follow superstition more stringently than traffic rules? Can primitive gestures and the reduced motor skills of infants help us create superior gesture driven technology? And what do changing home and architecture trends tell us about the journey of women in society?

Prakash sharma

Co-Founder,
Head of Businesses,
Context Architecture, Data and Beh. Sci.

Prakash is a fanatical advocate of using Behavioural Science and Context Architecture™ to create better Products, Brands and People. Apart from heading business, he oversees the Data Science Lab & Behavioural Strategy at 1001 Stories. Prakash is one of the founding members and the current President of Diversifi Global, a worldwide business network of applied Behavioural Science companies and curator of The Now Fest.

reshma tonse

Co-founder,
Head of Research & Strategy,
Context Architecture and Strategy

Reshma Tonse is a human fly-on-the-wall of the world, an ex-advertising professional and is wittlessly curious about the human condition. She works with consumer research, trend analysis and insight generation and burrows deep into context with tools of social norms, folklore, culture and behavioural sciences.