Evolution of the Indian Kitchen
A study of the journey of the Indian Kitchen over the past 3000 years and what it means for Indian Women.
Love in India
How does India love? What does Context Architecture tell us about the evolution of Love in India and India’s relation with relationship?
Behavioural Science and Insurance – A Case Study
India traditionally sees Insurance as a waste. If they must choose, Indians prefer established names. Can Behavioural Science help a Fintech startup gain market share?
Learning to Love Math
Mathematical anxiety, also known as math phobia, is anxiety about one’s ability to do mathematics. It’s a well documented phenomenon.
Is there a behavioural science based cure to the world’s least favourite subject?
Behavioural Science for Business.
It mostly starts with one simple question: Is Behavioural Science needed for my business?
The answer is always the same:
Yes, of course you need Behavioural Science for your Business. You deal with humans. Understanding their behaviour is your business. That’s how you build better products, brands and people.
Anatomy of a Software Development Engineer
India has the highest number of engineers globally and the highest number of engineering education institutes in the world. Yet, reports after reports talk about how ill-equipped most Indian Engineers are when it comes to decent programming skills.
The Rituals of Travel: Case of the Indian Metro
The metro has even been particularly successful in the cities of Kolkata, Delhi and Chennai, with over 80% of travelers choosing the metro to travel over long distances (more than 10 kms; Goel & Tiwari 2014). Nevertheless, despite being much celebrated and acknowledged by citizens, the metro has not become an integral part of their daily travel routine as its acceptance in this context has been limited.