The Shahjahans of Our Days
What does the Bollywood hero of his era tell us about what love means in India? A dive into the world of the idols of love and how they shape our understanding of romantic bonds.
What makes the Indian consumer laugh?
Jester or Outlaw, brands have always believed that the way to the consumers’ heart is through bellicose laughter. It begs to ask. What does India find funny?
On Dating & Mating Rituals
Are the Rituals of dating dead? Does the new generation need newer rituals? What would an Anti Tinder even look like?
How Cola Consumes Salman Khan
After every glass of water these days, my five year old takes a deep breath and in a wispy voice, imitates Salman Khan from the Pepsi commercial and says, “What a refreshing.” There’s so much umami in her impression, that I wonder what she sees when she looks at Salman Khan. Is it drastically different from what I saw when I was her age? Or maybe, it isn’t.