No Strings Attached
Providing a larger pool to pick from, dating app ecosystems encourage us to look for our soulmate outside “the one within our network”. A dive into the Behavioural Science at play in Dating apps.
Switching between apps
Social media handles often are a good representation of the person’s online persona as well as offline identity – their opinions, hobbies, their social circle, and even their occasional offline interactions. You get a sense of what they are like in the real world, not only in the chatroom of a dating app.
The Shahjahans of Our Days
What does the Bollywood hero of his era tell us about what love means in India? A dive into the world of the idols of love and how they shape our understanding of romantic bonds.
What makes the Indian consumer laugh?
Jester or Outlaw, brands have always believed that the way to the consumers’ heart is through bellicose laughter. It begs to ask. What does India find funny?
Humans love certainty so much, they are willing to pay extra for it
What explains the new trend of Grocery Apps promising deliveries in less than 30 minutes? The stage for Dunzo, Grofers et al was set in 2003, when Paresh Rawal danced in a Domino’s ad about the 30-minutes delivery promise. The truth is it’s not the wait that grinds our gears, it is not knowing how long to wait.
A Tale of Trash and Two Travellers
The root of the behaviour around waste segregation and blindspots in the municipal lie in the cultural context and the Indian relationship with home and purity.
Underwear and the Desi Mard
The Indian male and his underwear have a fascinating relationship. Till his early teens, the underwear is purchased by the mother. Once he is 3-5 years into his married life, the underwear becomes part of the ‘to-be-purchased-every-six-months’ list maintained by the wife.