From the sweet, sweet smell of success to the stink of a failure, we’ve always used our sense of smell to convey, in rich visual imagery, what’s going on in our mind. It begs to ask. To what extent does our sense of smell affect our decision making?
Every business is fundamentally in the business of changing behaviour. Understanding behavioural truths of consumers is the first step to success.
The root of the behaviour around waste segregation and blindspots in the municipal lie in the cultural context and the Indian relationship with home and purity.
With observation and increased attention to results and their variations, we find that within big patterns, thinner, finer patterns emerge. This is our Grand Repository of Fine Patterns — our beloved, prided Intelligence.
What Wigner was trying to prove was that there is more than one reality when there is more than one observer. There is, therefore, no objective reality — only a shared one.