Social media handles often are a good representation of the person’s online persona as well as offline identity – their opinions, hobbies, their social circle, and even their occasional offline interactions. You get a sense of what they are like in the real world, not only in the chatroom of a dating app.
From the sweet, sweet smell of success to the stink of a failure, we’ve always used our sense of smell to convey, in rich visual imagery, what’s going on in our mind. It begs to ask. To what extent does our sense of smell affect our decision making?
Jester or Outlaw, brands have always believed that the way to the consumers’ heart is through bellicose laughter. It begs to ask. What does India find funny?
Every business is fundamentally in the business of changing behaviour. Understanding behavioural truths of consumers is the first step to success.
Are the Rituals of dating dead? Does the new generation need newer rituals? What would an Anti Tinder even look like?
What explains the new trend of Grocery Apps promising deliveries in less than 30 minutes? The stage for Dunzo, Grofers et al was set in 2003, when Paresh Rawal danced in a Domino’s ad about the 30-minutes delivery promise. The truth is it’s not the wait that grinds our gears, it is not knowing how long to wait.
After every glass of water these days, my five year old takes a deep breath and in a wispy voice, imitates Salman Khan from the Pepsi commercial and says, “What a refreshing.” There’s so much umami in her impression, that I wonder what she sees when she looks at Salman Khan. Is it drastically different from what I saw when I was her age? Or maybe, it isn’t.
The Indian male and his underwear have a fascinating relationship. Till his early teens, the underwear is purchased by the mother. Once he is 3-5 years into his married life, the underwear becomes part of the ‘to-be-purchased-every-six-months’ list maintained by the wife.