How to create better Products, Brands and People?
Articles and our PoV on Context Architecture™ & Behavioural Science.
After every glass of water these days, my five year old takes a deep breath and in a wispy voice, imitates Salman Khan from the Pepsi commercial and says, “What a refreshing.” There’s so much umami in her impression, that I wonder what she sees when she looks at Salman Khan. Is it drastically different from what I saw when I was her age? Or maybe, it isn’t.
The root of the behaviour around waste segregation and blindspots in the municipal lie in the cultural context and the Indian relationship with home and purity.
With observation and increased attention to results and their variations, we find that within big patterns, thinner, finer patterns emerge. This is our Grand Repository of Fine Patterns — our beloved, prided Intelligence.
What Wigner was trying to prove was that there is more than one reality when there is more than one observer. There is, therefore, no objective reality — only a shared one.
The Indian male and his underwear have a fascinating relationship. Till his early teens, the underwear is purchased by the mother. Once he is 3-5 years into his married life, the underwear becomes part of the ‘to-be-purchased-every-six-months’ list maintained by the wife.