Training Program @ 1001 Stories – Q1, 2023
Team 1001 Stories occasionally conducts training and internship programs for young, aspiring Behavioural Science professionals. This post shares updates on […]
No Strings Attached
Providing a larger pool to pick from, dating app ecosystems encourage us to look for our soulmate outside “the one within our network”. A dive into the Behavioural Science at play in Dating apps.
Switching between apps
Social media handles often are a good representation of the person’s online persona as well as offline identity – their opinions, hobbies, their social circle, and even their occasional offline interactions. You get a sense of what they are like in the real world, not only in the chatroom of a dating app.
Behavioural Science of Candy Crush – the favourite pass time in Mumbai’s local trains
What is the behavioural science behind Candy Crush? What inherent characteristics make it universally loved by all?
The Shahjahans of Our Days
What does the Bollywood hero of his era tell us about what love means in India? A dive into the world of the idols of love and how they shape our understanding of romantic bonds.
Marketing, decision making and the psychology of smell
From the sweet, sweet smell of success to the stink of a failure, we’ve always used our sense of smell to convey, in rich visual imagery, what’s going on in our mind. It begs to ask. To what extent does our sense of smell affect our decision making?
What makes the Indian consumer laugh?
Jester or Outlaw, brands have always believed that the way to the consumers’ heart is through bellicose laughter. It begs to ask. What does India find funny?
The one psychology principle every marketing strategist needs to know
Every business is fundamentally in the business of changing behaviour. Understanding behavioural truths of consumers is the first step to success.
On Dating & Mating Rituals
Are the Rituals of dating dead? Does the new generation need newer rituals? What would an Anti Tinder even look like?
Humans love certainty so much, they are willing to pay extra for it
What explains the new trend of Grocery Apps promising deliveries in less than 30 minutes? The stage for Dunzo, Grofers et al was set in 2003, when Paresh Rawal danced in a Domino’s ad about the 30-minutes delivery promise. The truth is it’s not the wait that grinds our gears, it is not knowing how long to wait.