The Shahjahans of Our Days
What does the Bollywood hero of his era tell us about what love means in India? A dive into the world of the idols of love and how they shape our understanding of romantic bonds.
What makes the Indian consumer laugh?
Jester or Outlaw, brands have always believed that the way to the consumers’ heart is through bellicose laughter. It begs to ask. What does India find funny?
Humans love certainty so much, they are willing to pay extra for it
What explains the new trend of Grocery Apps promising deliveries in less than 30 minutes? The stage for Dunzo, Grofers et al was set in 2003, when Paresh Rawal danced in a Domino’s ad about the 30-minutes delivery promise. The truth is it’s not the wait that grinds our gears, it is not knowing how long to wait.
A Tale of Trash and Two Travellers
The root of the behaviour around waste segregation and blindspots in the municipal lie in the cultural context and the Indian relationship with home and purity.
Ancient Wisdom, Ancient Stupidity
With observation and increased attention to results and their variations, we find that within big patterns, thinner, finer patterns emerge. This is our Grand Repository of Fine Patterns — our beloved, prided Intelligence.
The Opposite of Lies
What Wigner was trying to prove was that there is more than one reality when there is more than one observer. There is, therefore, no objective reality — only a shared one.